Wednesday, August 28, 2013

A break with the past

A Break With The Past

Almost every significant breakthrough is the result of a courageous break with traditional ways of thinking

One day a long, long time ago, in the middle of the worst winter in recorded history, Jacques was walking in the forest on his way home from hunting.  He was tired as he had been tracking a deer that had taken him 7 miles from his cabin in the deep wood.  He had shot the deer with his last arrow.  The deer had proven too heavy for Jacques to drag for more than a few hundred yards by himself.  He was excited to have killed such a large deer but discouraged because he wasn’t strong enough to get it home by himself.  He was headed home to enlist his brothers to help him haul it back home.

Suddenly, a bright light appeared in front of him.  The outline of a little person slowly appeared in the center of the bright light.  What is this?  A devil? Jacques thought to himself.  He tried getting off the path to go around the light.  But the light slowly moved so as to stay directly between him and home, no matter which way he turned.

As the outline of the little person became more distinct, Jacques saw that it was a little green leprechaun.  I have never seen one of those before, he thought to himself. 

“How do you do?”  He says. 

“How de do?”  The Leprechaun replies.  “I am Louis, your guardian leprechaun.”

“Oh.  It’s nice of you to come introduce yourself.”  Jacques starts to move away, thinking that maybe the leprechaun would allow him to pass and continue on home. 

“What is troubling you, dear Jacques?”  The leprechaun smiled as he said the words.  His countenance plainly showed dear Jacques that he enjoyed seeing him troubled and weary. 

“I am trying to get home to get my brothers.  I shot a deer a few miles back and wish to get it home to feed our families.  I need to hurry, now if you will please excuse me!”  Jacques pushed past the leprechaun.

“That was rather rude, you know.”  Louis started to float after him. “Very rude indeed.  I was going to let you know how you could get the deer home right now, but since you’re being rude I will leave you.”

Louis the leprechaun slowly started to disappear into the increasing darkness.

“WAIT!  I am sorry I was rude.  Now will you please tell me?” Jacques shouted.

“Not with that tone of voice.”  The voice was quickly growing faint. 

“Please help me.”  Jacques said meekly.  Louis was gone.

“That wasn’t so hard, was it?”  Louis said, suddenly appearing behind Jacques.  The voice behind him made him jump.  “Hehe.  I scared you!”

“You did not.”  Jacques was still affronted by the rudeness of the leprechaun.  The leprechaun thinks me rude, he thought.  He’s the rude one for calling me rude and startling me.

“Naughty, naughty.”  Louis smiled the annoying smile again.  “I was going to tell you how you could get that deer home today while it is still light.”

“Yes, yes.  Please, will you tell me how?”

“I will.  You see that animal over there?”  Louis pointed to a small clearing about 25 yards off the trail.  There was a four legged animal with a shaggy coat of hair, foraging through the snow, looking for something to eat. 

“What is that?” Jacques asked.  He had seen a few of those creatures scattered throughout the forest before.  They made loud noises that scared his children and he didn’t trust them.

“That, my friend, is a donkey.  It was meant to be a beast of burden.  If you make friends with it, it will haul whatever you wish it to.  It may even let you ride it.” 

“I will not make friends with such beasts!” cried Jacques.  “Nobody has ever tried to keep this animal. It is unseemly, for such as I, to descend to such lowness. I would be the laughing stock of the village.”

“I was only trying to help!”  Louis the leprechaun was offended to the highest degree.  “I will leave you now, my friend.  I only hope the next person isn’t quite a thick headed as you!”

“Good riddance, you fool.”  Jacques said under his breath, as Louis disappeared.  He kept walking towards his home.  He grew more miserable by the minute.  He was tired, wanted to eat some good meat, and felt bad for mocking of Louis’s suggestion.

Deep inside him, though, he knew that Louis did not deserve to be treated so rudely.  It is never okay to hurt someone on purpose.  Maybe I need to his suggestion a try, he thought.  Giving up his pride, he turned back hoping the donkey was still in the clearing.  It was.

“Hey, donkey.  Don’t be scared of me.”  In truth, he was more scared of the donkey than it was of him.  He slowly approached it, and held out his hand.  He closed his eyes as it got close.  The donkey stuck its nose under his hand for him to rub.  As he began to scratch the nose, Jacques slowly opened his eyes. 

This isn’t so bad, he thought.  Maybe the leprechaun was right.  He withdrew his hand and looked for something to tie around the donkey’s neck.  He found a thick vine nearby.  Tying it around the neck, he started to lead the donkey down the trail towards the deer.

After finding it again and setting it on the donkey’s back, Jacques and the donkey made it back to the cabin in record time.  Jacques, in particular, was re-energized by his success.  Making it home, his family was overjoyed to see so much meat all at once.  His wife set about immediately to cook some for supper.

Jacques stepped outside to pray to the leprechaun.  After  finishing, he looked up at the night’s sky.  A new shape had appeared in the sky.  The moon was in the shape of a smile.  Jacques had never seen a full moon

Since that day, the moon has gone through the different phases.  Humans also started to domesticate and train animals.  Jacques soon added sheep, goats, horses, and cows to his donkey.  Over time he became a very rich man indeed.

Thursday, August 15, 2013

To sell is human

I have not done described a book I have been reading for a while but I have been reading a book called "To sell is human" by Daniel Pink, and I wanted to share some thoughts of it.  I love this author as what he writes is interesting and he makes it so easy to understand.  This book is about how every single person is involved in selling each and every day.  He defines selling as trying to get someone to do something that will benefit you.

When most people think of sells and sales people they think of a car sales man, a door to door sells man, or perhaps those annoying Mormon missionaries.  They don't realize that each day we each try to get others to do things.  This is selling.  You may try to convince an investment group to invest in your company, you may try to get a child to learn his ABC's, or you might just ask a sibling to do a chore.

These tasks that many do frequently is in fact selling.  Let's walk through a sales pitch.  It may go something like this:

Salesman: "Hello, my name is ---.  I am going around this neighborhood to see if you would be interested in purchasing this magnificent brush that will reduce the time you spend scrubbing."

Homeowner: "No thanks.  I am not looking for a brush."

Salesman: "Well sir, I have other products that may interest you..."

I could go on, but I want to highlight something important.  The salesperson wanted to do something: he wanted to convince a person to part with something, in this case money, for a product.  He wanted to get the homeowner on his side and convince him to buy a brush or other things from him.

Now, a teacher may not be trying to sell a brush to a student but she might be trying to make learning the ABC's interesting.  She must convince students to part with something, in this case time, in order to learn their letters.  She, in affect, is trying to sell the student on the idea that learning in fun and interesting.

Pink describes in his book how most people view salespeople as annoying, pushy and sometimes mean these words don't necessarily describe sales people today.  People have stereotyped salespeople and now things have changed.

I have not finished the book yet but I would highly recommend it to anyone.  A great way to learn how to move others to get them to do what you want.

Wednesday, August 7, 2013

What is the big deal with copyrights?

What's the Big Deal About Copyright?

November 14, 2002
Sacramento News & Review
November 14, 2002
http://www.newsreview.com/sacramento/Content?oid=13569
By Scott Hervey
Sometime a musician will ask me, what's the big deal about Copyright and why should I care about it? Shouldn't I just focus on my music rather than worrying about all of this legal mumbo jumbo? Usually I respond by reminding the musician that the second word in music business is “business” and if they are serious about making the most out of their career, they should have a basis understanding of the area of law which governs the medium through which they express themselves. If that doesn't work, I tell them that if they don't have a decent understanding of Copyright law and its affect on how they get paid, they are bound to get the short end of the stick on many a deal. That usually catches their attention.
The Basics
Under the Copyright Act, copyright protection arises when an original work of authorship is fixed in any tangible medium. Ok, what does this all mean?
Only "Original" Works Qualify For Copyright Protection 
The “originality” element for copyright requires only that the work was independently created by the author and that the work possesses at least a minimal degree of creativity. Selection, coordination and arrangement are elements of creativity.
What Constitutes A "Work Of Authorship"
Copyrightable works are books, musical compositions, multimedia works, original art, dramatic productions (including any associated music), motion pictures and other audiovisual works, computer programs, computer databases, Web pages and any other original expression that is fixed in some tangible medium.
In the music industry, the list of what comprises a work of authorship includes a “sound recording” and the composition. It is important that artists understand the distinction between the two, because they are treated very differently under the Copyright Act and in recording contracts. A sound recording is defined in the Copyright Act as works that result from the fixation of a series of musical, spoken or other sounds, regardless of the nature of the object in which the work is embodied. This means that every time an artist goes into the studio and lay down a track, a sound recording is created. And, when the artist or his producer puts all of these tracks together into a finished master, this is also a sound recording. The underlying composition, simply put, are the lyrics and composition that are recorded on the sound recording.
Fixed In Any Tangible Medium
The work of authorship must be fixed in a tangible medium of expression that may be perceived, reproduced, or communicated either directly or with the aid of a machine or device. A work is not fixed unless its embodiment in tangible form is sufficiently permanent or stable to permit it to be perceived, reproduced, or otherwise communicated for a period of more than a transitory duration. The understanding of a tangible medium is simple when it is a writing fixed upon the pages of a book, a painting fixed on a canvas, or a computer program fixed upon a compact disc. The mediums of paper, a canvas or a compact disc are obviously stable and non-transient.
Who is the Owner of a Copyright
Initial Ownership
Ownership vests initially in the author or authors of a work. Usually only the author, or those who derive the rights from the author, can claim copyright protection. Generally, the author is the person who physically creates the work. However, there are some exceptions to this rule: the work for hire doctrine, collective works and joint works.
Works For Hire
Employers are held to own the works of employees who prepare works within the scope of their employment, unless an agreement states otherwise.
The Act defines a “work made for hire” as:
1. A work prepared by an employee prepared within the scope of his or her employment; or
2. A work specially ordered or commissioned for use in at least one of certain enumerated way provided that the parties expressly agree in a written instrument signed by them that the work constitutes a “work made for hire.”
The work for hire doctrine addresses copyright ownership in a work created by an employee or a work commissioned from an independent contractor or other party. Under the work for hire doctrine, the employer enjoys the copyright ownership in the prepared work of an employee. However, an employer who hires an independent contractor does not automatically own an exclusive right in any work created by the independent contractor. To obtain the exclusive rights to the copyrightable work created by an independent contractor, the work must be one of a specific type of work. It must be either a work specially ordered or commissioned for use as a contribution to a collective work, as a part of a motion picture or other audiovisual work, as a translation, as a supplementary work, as a compilation, as an instructional text, as a test, as answer material for a test, or as an atlas. Secondly, there must be a written agreement between the parties which specifically states that the work is a work made for hire. Another way for an employer to obtain the exclusive rights to a copyrightable work created by an independent contractor would be through an assignment.
The work made for hire issue has large implications in the music industry because of the fact that contract musicians and record producers can be considered authors of the sound recording. Therefore, unless an artists wants a contract musician or producer to enjoy separate but equal ownership rights in the sound recording, the agreement employing these individuals should be in writing and should contain a clause which states that the work created by them is considered a “work made for hire.” The agreement should also contain a “back-up” clause which states that in the event the work is not considered a work made for hire, the independent contractor assigns all right, title and interest in the work to the party employing them.
Joint Works
A joint work is where there is more than one author to a copyrightable work. Under a joint work, both authors own the copyrights to that work equally. Each co-author of a joint work has an independent right to use or license the copyright, subject to a duty of accounting to the other co-author. A joint owner cannot be liable to a co-owner for a copyright infringement.
Community Property and Authorship
A non-author spouse in a community property state such as California may have a community property interest in the owner-spouse's work(s). In one case the court held that under California's community property law a copyright can be transferred by operation of law from the owner-spouse to the marital community.
As a Copyright Owner, What Rights Do I Have 
The copyright owner owns, subject to certain exceptions and limitations, exclusive rights to the copyrighted material. The copyright owner has the exclusive right to the following:
1. To reproduce the copyrighted work; and
2. To prepare derivative works based on the copyrighted works;
3. To distribute copies of the copyrighted work to the public by sale or other transfer or ownership or by rental, lease or lending;
4. In the case of literary, musical, dramatic and choreographic works, pantomimes and motion pictures and other audio-visual works, to perform the copyright publicly;
5. In the case of literary, musical, dramatic and choreographic works, pantomimes and pictorial, graphic or sculptural works, including the individual images of motion pictures or other audio-visual works, to display the copyright publicly; and
6. In the case of sound recordings, to perform the copyright work publicly by means of digital audio transmission.
The Copyright Act also provides for specific rights to authors of works of visual art which are usually referred to as rights of attribution and integrity. While these rights aren't applicable to musical works, it is not uncommon for musical performers to dabble (and in some cases become extremely talented) in painting or sculpture (John Lennon, Tony Bennett, etc.) Thus, a brief discussion is in order.
A author of a work of visual art is entitled to claim authorship of his work and also prevent the use of his name on works he did not create. The author also has a limited right to prevent modification or destruction of his work and is also entitled to prevent the use of his name on work that has been distorted to a certain degree. All of these rights can be modified or waived in their entirety by the artist if the artist so agrees in a written agreement
Limitations on Exclusive Rights
There are a number of limitations on the exclusive rights of copyright owners. These limitations effectively carve away at a copyright owner's right to prevent others from exercising one or more of the exclusive rights reserved for copyright owners. A number of these affect the music industry and owners of a copyright inn either sound recordings or compositions.
The owner of the copyright in a sound recording is limited to the rights in 1, 2,3, and 6 above. The copyright owner of a sound recording does not enjoy the exclusive right of public performance. That right is exclusive to the owner of the copyright in the composition. The sound recording copyright owner does have the right to control the creation of derivative works in which the actual sounds fixed in the sound recording are rearranged, remixed or otherwise altered in sequence or quality. (This expressly covers sampling.) However, this would not include creating an independent sound recording which imitates the or simulates the music in the sound recording. (The owner of the copyright in the composition enjoys this right.)
What About All This License Stuff
When third party wants to exercise one of the exclusive rights reserved for a copyright owner, and there is no applicable limitation, this third party has to, essentially, ask permission. In the music industry, a musician asks permission to use other band's music by obtaining a license. The type of license needed depends on how the musician intend to use the music. If the musician plans to re-record another band's music then he must obtain what is called a mechanical license. But if the musician plans to perform the other band's music at clubs, concerts, etc., then the musician needs to obtain what I like to call a performance license (it is really just called a license, but I like to call it a performance license to stress the difference between that and a mechanical license).
Obtaining a mechanical license is not a very daunting task. Because United State's Copyright laws required that once a copyright owner has recorded and distributed a work (i.e., a song) to the U.S. public or has permitted another to do so, the copyright owner is required to grant a license (called a compulsory license) to another else who wants to record and distribute the song. A compulsory license is not free. The U.S. Copyright act provides for the compulsory license only upon payment of a licenses fee (called the statutory compulsory rate). Currently the rate is 8 cents per song for songs five minutes or less, or 1.55 cents per minute for all songs over 5 minutes.
If a musician wants to obtain a mechanical license, the first place to start is the Harry Fox Agency. (www.harryfox.com) The Harry Fox Agency represents publishers by licensing their work and collecting royalties on their behalf. The Harry Fox Agency web site provides a wealth of information and can even process applications for mechanical licenses if Harry Fox represents the artist whose work the musician wants to use.
If Harry Fox does not represent the artist who owns the work the musician wants to use, the musician should contact the artist directly to arrange for a license. If Harry Fox does not represent the artist and the musician either can't get in touch with the artist or the artist refuses to grant a license the musician may still be able to obtain a “compulsory license” from the Copyright Office.
First, a compulsory license can only be obtained from the Copyright Office if the primary purpose is to make a “phonorecord” (statutorily defined as “material objects in which sounds, other than those accompanying a motion picture or other audio visual work are fixed”) for distribution to the public. A compulsory license will allow the musician to create a new musical arrangement of the work. However, such a new arrangement can not change the basic melody or fundamental character of the work.
The process of obtaining a compulsory license can be rather straight forward or complex, depending on a variety of factors.
Obtaining a performance license can be just as simple (or complex) as obtaining the mechanical license. There are a number of different agencies (called performing rights agencies) that license these performance licenses: BMI (www.bmi.com), ASCAP (www.ascap.com) and SESAC (www.sesac.com). Because the performance rights these organizations license vary (live performances, radio play, television, cable, Internet, bars, restaurants, hotels, shopping centers, etc) the rates charged will also vary. The license will have to be obtained from the agency that represents the artist who owns the work to be performed. The website for all three agencies allows users to search the list of artist each society represents.
Copyright Infringement and Remedies
Infringement Basic Definition
Anyone who violates the exclusive rights of the copyright owner is an infringer. However, the copyright owner must have an issued registration in hand prior to filing suit in federal court for copyright infringement. This is one reason why copyright registration is very important. Other reasons to register a copyright include: (a) the registration provides an official record of ownership and provides constructive notice to the public of the facts stated in the registration certificate; (b) if registration occurs within five years of first publication, this is prima facie evidence of the validity of the copyright and the information stated in the certificate; and (c) registration is required in order to be able to recover statutory damages (which requires no proof of actual damages) and attorney's fees.
Copyright Registration
Registration is permissive and may be done at anytime during the life of a copyright. Registration is done with the US Copyright Office.
Application For Registration
Applications to the US Copyright Office for copyright registration require that a form be filled out that is appropriate to the type of work being registered. The forms appropriate to each work which the practitioner will most likely encounter are the following: 1) Form TX for textual works, such as books, transcripts, instruction manuals, computer programs, poems, documentation, essays and articles; 2) Form VA for visual arts works such as paintings, drawings, graphical works, photographs or sculptures; 3) Form SR for sound recordings such as tapes, records, and CDS; 4) Form SE for registering newspapers, serials, periodicals and magazines; 5) Form PA for performing arts works, including dramatic works, audiovisual works (movies, audio tapes) and multi-media products; 6) Form CA is used to supplement registrations, such as to correct errors in a prior registration and 7) Form MW is used to register computer chip designs know as “mask” works. These forms and others, as well as instructions for filling them out can be found on the Copyright Office website athttp://www.loc.gov/copyright/forms/. After the form is filled out, the applicant must pay the filing fee listed on the form and submit two complete deposit copies of the published work as specimens of the work being registered. Unpublished works require that one deposit copy be submitted. Most registrations issue within 6-12 months of filing the application, and are accorded a date of issuance the same as the given initial filing date of the application form.
This article is the copyrighted property of the Sacramento News and Review and they have given Weintraub Genshlea Chediak permission to publish this article in its entirety.